5 Ways to Develop a Mobile App to Engage Customers

5 Ways to Develop a Mobile App to Engage Customers

There are many ways to develop an app that will engage and interact with your customers. There are also many different types of apps that can be built; I’m going to focus on the more popular/common forms of apps that you would want to create. Engagement is the name of the game when it comes to mobile apps. You want to create an app that will keep users coming back. Here are some of the best to develop a mobile app to engage customers:

5 Ways to Develop a Mobile App to Engage Customers

Social Engagement

Developing apps that integrate with existing social media is a great way to ensure customer engagement. For example, creating an “app within an app” scheme. This is when your app requires or encourages customers to sign in via their already existing social media accounts, like Facebook or Twitter for example. From here it becomes easy to access information about the user and post content on their behalf straight into their newsfeeds, further increasing engagement with your product/service/brand etc… Also, if you find yourself needing some additional marketing strategies, take a look at our article on Social Media Marketing .

Public User Reviews

This engagement method also comes from an existing social media platform. Developing an app that asks customers to review your business/product/service etc… is another great way to keep them coming back. Asking only for the positive reviews is a bit misleading, so it’s best to ask for both real, helpful, constructive feedback as well. This will create more authentic user reviews, which are much more valuable than fake ones.

Forms of Engagement

There are several other forms of engagement that you can use with your apps, but each one focuses on different goals or goals groups. Keep these in mind when your goal is to develop a mobile app to engage customers. For example:

Survey Forms – Surveys can be used if you want information about customer opinions or the performance of your business. They can be made up of various questions, topics, and types; if you want to gather more information about why they may be leaving your app, then ask them directly at the end of it. This way, you can get a very direct response which will help you improve your product/service, etc…

Leader Boards – These are generally used as a fun way to engage customers and encourage them to come back for more. Larger companies like Coca-Cola use this method via their mobile apps; allowing customers to compete with other users based on certain criteria (e.g: the highest amount of daily steps) provides an incentive for continued use and encourages customers not only to download the app again but also share it with others.

Contests & Sweepstakes – If you want to get more users sharing your app, then creating a contest or sweepstake is the way to do it. You can either reward top users with prizes (e.g: hundred dollar gift card) or have contests where everyone competes against each other for smaller prizes etc… The winner gets the prize, while all participants are encouraged to share via social media in order to win.

Customer Service & Feedback Forms

Another common engagement method is providing different forms of customer service through an app. For example, letting customers contact you by filling out a form that goes directly into your inbox or having them send feedback about your product/service/brand, etc… These methods are great because you’re able to monitor all responses and address any issues, problems, or concerns that your customers may have.

Gamify your app wherever possible

Gamification is the use of game design elements and mechanics in non-game contexts. For example, it can be used to get your customers to return to your app more often by turning it into a game that they enjoy playing. Generally speaking, gamification works best with apps that have an element of competition or socializing involved in them; but you can also achieve this effect through rewards and challenges, etc… The most important aspect: make sure whatever you do, if done correctly gamification makes your business better.

Marketing & Advertising Your App

Of course, all these methods will only work if people know about them! Promoting your app via traditional marketing channels such as media advertising (TV/radio) and print ads etc… is still very effective, but it’s best to take a more personal route. In today’s society, people are constantly on their mobile phones and other digital devices; which is why having QR codes for your app/website, etc… can be a great idea as this allows you to track how many people have scanned them and will lead them to where they need to go.

You can also use social media marketing by tagging or personally reaching out to influential figures within your industry who have a large following on their social channels. This way you can gain both attention from those individuals’ followers as well as the influencers themselves. Influencers are a great resource when you’re trying to develop a mobile app to engage customers.

In terms of traditional advertisements, these should always be part of your promotional strategy because they still reach out to huge audiences very quickly as well as being very cost-effective. Just make sure to get users’ attention quickly by making it stand out or be interesting (e.g: funny, shocking, etc…)

The final piece of the puzzle is getting your app in front of people; this is where we come in! We’re a mobile app marketing agency and we work with some of the leading mobile apps that are both fun and functional. If you like what you’ve read and want to know more about how we can help grow your mobile app then don’t hesitate to contact us!

Now you know about some of the best ways to develop a mobile app to engage customers, which one will you use?


Submit a Comment

Your email address will not be published. Required fields are marked *

7 Mistakes to Avoid When Designing Your App

7 Mistakes to Avoid When Designing Your App

If you've been looking for a good example of a poorly designed app, look no further than the pre-installed apps on your phone. In fact, you need only look as far as your own home screen to see more than 7 mistakes to avoid when designing your app by those who should...